Blog
Ideas, Guides & Inspiration
Everything you need to pick your Misogi, train for it, and see it through.
Philosophy
Jesse Itzler's Misogi: The Philosophy That Makes Every Year Count
Jesse Itzler popularized the Misogi concept for the modern world. Learn his approach to year-defining challenges and how to apply it to your own life.
Philosophy
The 50% Rule: Why You Need a Goal You Might Fail At
The most transformative goals have a 50% chance of failure. Here's why playing it safe keeps you stuck—and how to find the sweet spot between too easy and impossible.
Philosophy
What is a Misogi? The Japanese Ritual That Could Define Your Year
Discover the ancient Misogi ritual and how choosing one bold, year-defining challenge can make your year unforgettable. No more forgotten resolutions.
Philosophy
Why One Goal Beats 10 Goals (The Focus Paradox)
Counterintuitive truth: pursuing one goal makes you more likely to succeed than pursuing ten. Here's the science behind focus—and why fragmentation kills ambition.